The challenge

Redeveloping the channel’s UK online presence, promoting existing content and its on-air programming.

The freeview channel not only broadcasts a host of UK and US cookery programmes but also a vast collection of recipes from many of its well-known TV chefs. With this broad range of content, the new responsive website required a more complex system of housing all this, to give users a better way to discover new recipes and remain on-site. This came in the form of content cards.

The concept of the content cards is to provide Food Network with a multi-purpose container to display any type of information. These come in various sizes to allow them to hero specific content and create a more vibrant spectrum of recipes, videos and articles.

A revised design of the global navigation was created to work with the large taxonomy of tags used on the previous website. The new mega menu reveals the nine main category options which then show the top search results for each category. This will orgaincally evolve through time as people engage with the site.

A more simiplified approach to the homepage was adopted as many users initially know what they are looking for. A bespoke search bar sits on top of a carousel of new and popular recipes with links to the chef or TV show responsible. Additional pages I wireframed and designed were Recipe and Video lists, TV show and selected episode, Watch Live, TV Guide and My account where consumers can view saved recipes and video content.

Credits

Agency: This Place

Role: Lead UX & UI Design

Creative Direction: Ben Aldred